Purpose
What is the purpose of the site ? Commercial, personal, educational. entertaining...etc.
What does the URL (Web address) extension say about the purpose of the website?
.gov Government agency
.net Internet service provider
.com Commercial site
.edu Higher education
.Mil Military site
Responsibility
Does the author give credit for the information used? Is there a reference list?
Objectivity
Does the content reflect bias? How does the bias impact the usefulness of the information?
Currency
When was the page produced? Is the information on page updated regularly? Are there dead links on the page?
Accessibility
Can you move around the site easily? Does the site have a text-based alternative? Is there an index?
Clarity
Is the page well organized? Is the information presented clearly? Are there spelling mistakes?
Authority
Who is the author? What are his credentials? Is he qualified to speak on the subject? Is there a reference list?
Video credit: University of Maryland Global Campus Library.